Incentive Programme

Elevate AlUla’s Hospitality Experience

The programme aims to increase the number of private accommodation facilities and enhance their quality while ensuring compliance with RCU's standards. The programme supports economic sustainability in tourism and encourages local participation in achieving the RCU vision. Additionally, it seeks to improve visitor satisfaction by raising the quality and services of these facilities.

Programme Features

  • Financial support of SAR 20,000 per licensed facility
  • Promotion of the facility on the Experience AlUla website and social media platforms
  • Complementary training on managing private accommodation facilities

Programme Requirements

  1. Be a Saudi national and a resident of AlUla Governorate.
  2. Provide an electronic title deed or lease contract establishing ownership or usufruct of the real property, where applicable. 
  3. Obtain permission from co-owners in a joint property, where the private tourist accommodation facility is used for daily rental.
  4. Hold a valid private accommodation facilities licence issued by RCU.
  5. Adhere to the quality standards for private accommodation facilities during the contract period with RCU.
  6. Use a unified name across all booking platforms.
  7. Maintain a point of contact with RCU throughout the contract period.
  8. Achieve visitor satisfaction of at least 80% on social media platforms for existing facilities.
  9. Receive financial support after three months of obtaining the licence.
  10. The applicant is eligible to apply for every licensed facility.
  11. The maximum length of stay is two weeks, for tourism and short visits only.

Accomodations

Before applying to the program, please download the PDF.

Room

Studio

Apartments

Villas / Farms

Apply Today

Join a growing community of local hosts dedicated to showcasing AlUla’s unique charm. By participating in our Incentive Programme, you’ll receive financial support, expert training, and exclusive promotional opportunities to enhance your accommodation and attract visitors from around the world.

Leadership