Reinforcing AlUla’s position as a global destination rooted in people, history, and place, the Journey Through Time masterplan is designed to safeguard heritage assets and strengthen connections between historic sites within an integrated development experience. The plan also creates economic and social opportunities through enhanced infrastructure and services, while empowering the people of AlUla to actively participate in the transformation. It reflects the Royal Commission for AlUla’s commitment to inclusive and sustainable development, one that preserves identity, supports the economy, and ensures lasting impact.

A visit to AlUla brings together people, history, nature, and culture within a global destination guided by a sustainable vision, one that protects the place while enriching the visitor experience. AlUla’s tourism ecosystem enhances services and curates experiences to the highest standards, ensuring quality while respecting natural and heritage sites.

Sustainable tourism also supports economic growth by attracting investment, creating employment opportunities, and empowering small businesses and entrepreneurs. These efforts align with the Royal Commission for AlUla’s objectives to diversify the economy, enhance quality of life, and conserve cultural and natural resources for future generations.

Agriculture has long been a cornerstone of AlUla’s identity, shaping the relationship between people and place. For generations, the oasis has been a source of livelihood and stability, anchoring settlement and sustaining life. Today, efforts to develop the agricultural sector continue this legacy by strengthening environmental sustainability, protecting natural resources, improving water efficiency, and advancing agricultural practices.

The sector also supports economic diversification by empowering farmers and entrepreneurs. These initiatives form part of the Royal Commission for AlUla’s broader objectives to achieve inclusive and sustainable development, balancing environmental conservation with improved quality of life and long-term economic growth.

Education is a cornerstone of human development in AlUla, serving as a catalyst for a future led by the people of AlUla, equipped with the knowledge and capabilities to shape their own path. Educational initiatives focus on enhancing the learning environment and improving outcomes, strengthening the quality of public education to meet the needs of the next phase of development.

These programmes also help prepare a new generation to seize opportunities across emerging sectors. Together, they support the Royal Commission for AlUla’s objectives to empower the community, enhance quality of life, and embed sustainable development through investment in human capital.

Creative and artisanal production in AlUla represents a continuation of the human story with heritage, where local identity is transformed into products that reflect the spirit of the place and its cultural value. The shop supports the creative economy by empowering creatives and artisans, while opening new pathways for sustainable income.

It also strengthens the presence of local culture by presenting it through a contemporary lens that bridges authenticity and innovation. This initiative aligns with the Royal Commission for AlUla’s objectives to grow the economy, empower the community, and safeguard cultural heritage within a sustainable development model.

Sharaan National Park embodies AlUla’s commitment to environmental protection as an integral part of human life and the balance of place. The reserve is dedicated to conserving biodiversity and restoring ecosystems through carefully planned protection efforts that support long-term sustainability. These include safeguarding AlUla’s dark skies from light pollution.

The national park also enables responsible ecotourism, creating economic value while ensuring the protection of natural resources. This initiative reflects the Royal Commission for AlUla’s objectives to conserve nature, enhance quality of life, and align economic growth with environmental stewardship.

AlUla’s cultural heritage stands as a living record of human history and interaction with place over thousands of years. Archaeological research plays a central role in documenting this legacy, protecting it, and presenting it to the world. Research and excavation programmes generate scientific knowledge that supports the management of heritage sites in line with international best practices.

These efforts also expand opportunities for training, professional development, and capacity building across heritage and cultural fields. The initiative aligns with the Royal Commission for AlUla’s objectives to safeguard heritage, advance cultural sustainability, and support knowledge-based and economic development.

Capacity-building programmes place people in AlUla at the heart of the development transformation. They focus on enhancing professional readiness and building future-oriented skills, while creating education and training pathways that support opportunity localisation and enable the people of AlUla to play an active role in growing sectors.

These programmes form part of AlUla’s vision for inclusive and sustainable development, one that is people-led and delivers long-term impact.