The year 2024 marked a defining moment in AlUla’s journey, as RCU advanced its mission to protect cultural and natural heritage, empower the local community, and foster sustainable economic growth. Guided by Saudi Vision 2030, these efforts are shaping AlUla into a leading global destination where heritage and nature thrive together under a framework of responsible, sustainable development.

This report has been prepared in accordance with the Global Reporting Initiative (GRI) standards and highlights progress across four sustainability pillars: environmental, social, cultural, and economic.